Privacy policy

Introduction

Dana Gold and Jewelry owns and operates this online store, website, and all related information, content, features, tools, products, and services with the aim of delivering a seamless, enjoyable shopping experience to you, our valued customer (collectively referred to as the "Services"). Our website runs on the Shopify platform, which enables us to provide and manage these Services on your behalf. This Privacy Policy outlines how we collect, use, and share your personal data when you visit, browse, interact with, or complete a purchase or transaction through our Services, or when you communicate with us in any way.

In the event of any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail in matters concerning the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully and in its entirety. By accessing or using any of our Services, you acknowledge that you have read, understood, and consented to the collection, use, and disclosure of your information as described in this document.

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Personal Data We Collect or Process

When we use the term "personal data," we refer to any information that identifies you or that can reasonably be linked to you or another identifiable individual. Personal data excludes information that has been fully anonymized or stripped of all identifying characteristics. Depending on how you interact with our Services, your geographic location, and applicable legal standards, we may collect or process the following categories of personal data:

• Contact Information: Full name, billing address, mailing address, shipping address, phone number, and email address

• Financial Data: Credit card details, debit card numbers, bank account information, payment card data, transaction records, payment method type, and payment confirmations

• Account Details: Username, password, security questions, shopping preferences, and account configuration settings

• Purchase & Transaction History: Products you view, add to your shopping cart, save to a wishlist, purchase, return, exchange, or cancel, along with your complete order history

• Communications: Any information you voluntarily share when contacting us, including customer service inquiries, feedback, and general correspondence

• Device & Technical Data: Information about your device type, web browser, operating system, network connection, IP address, and other unique device or browser identifiers

• Usage Data: Information about how and when you browse, navigate, or otherwise interact with our Services

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Sources of Personal Data Collection

We gather personal data from the following sources:

Directly From You When you create an account, place an order, browse our website, reach out to us for support, or voluntarily submit your personal details through any of our Services.

Automatically Through Our Services Collected from your device automatically when you use our website, browse product pages, or interact with cookies and similar tracking technologies embedded in our platform.

Via Our Service Providers When we engage trusted third-party companies to provide specific technology solutions or services that collect or process personal data on our behalf.

From Business Partners and Other Third Parties In connection with marketing initiatives, advertising campaigns, promotional activities, or other collaborative business arrangements.

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How We Use Your Personal Data

Based on your interactions with us and the specific Services you use, we may utilize your personal data for the following purposes:

Delivering and Improving Our Services

We depend on your personal data to operate, maintain, and enhance our Services. This includes fulfilling our obligations under your purchase agreements, processing payments securely, completing orders, storing your preferences and items of interest, sending account-related notifications, managing purchases, returns, and exchanges, creating and maintaining your customer account, coordinating shipment and delivery, facilitating product reviews and feedback, and providing a personalized shopping experience — such as recommending products based on your browsing and purchase history.

Marketing and Promotional Communications

We may use your personal data to send you marketing and promotional materials. This includes promotional emails, text message campaigns, direct mail, and targeted advertisements for products or services displayed on our website or across other digital platforms — including ads tailored to products you have previously browsed, added to your cart, or purchased.

Security and Fraud Prevention

Your personal data helps us verify your identity, maintain a secure payment environment, and identify, investigate, or take appropriate action against potentially fraudulent, unauthorized, illegal, unsafe, or harmful activity. We also use this data to protect public safety and preserve the integrity of our Services. If you choose to create an account, you are responsible for safeguarding your login credentials. We strongly recommend never sharing your username, password, or any access credentials with anyone.

Customer Communication

We use your personal data to provide attentive customer support, respond to your inquiries and concerns, deliver effective service, and maintain a positive and productive ongoing relationship with you.

Legal Compliance and Regulatory Obligations

We may use your personal data to comply with applicable laws and regulations, respond to valid requests from law enforcement agencies or government authorities, participate in or support legal proceedings — including civil discovery, pending litigation, or active court cases — and to enforce, investigate, or address potential violations of our terms, conditions, or policies.

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How We Share Your Personal Data

Under certain circumstances, we may share your personal data with third-party entities for legitimate purposes consistent with this Privacy Policy. These circumstances include:

• Sharing data with Shopify, vendors, and third-party service providers who perform essential functions on our behalf, including IT infrastructure management, payment processing, data analytics, customer support, cloud hosting, warehousing, order fulfillment, and shipping logistics

• Sharing data with business and marketing partners for the purpose of delivering advertising services, campaign management, and targeted marketing

• When you direct, request, or consent to the sharing of specific information with third parties — for example, when we provide your shipping details to a carrier or when you interact with social media widgets or third-party login integrations embedded on our website

• Sharing data with our affiliated entities or within our broader corporate structure for operational and administrative purposes

• In connection with significant business transactions — such as mergers, acquisitions, asset sales, reorganizations, or bankruptcy proceedings — and when necessary to comply with legal obligations, enforce applicable terms or policies, or protect and defend the Services, our rights, and the rights of our users or others

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Cookies and Similar Tracking Technologies

We use cookies and comparable tracking mechanisms to collect and store information about your browsing activity on our Services. Cookies are small text files that are placed on your device when you visit a website. We employ the following categories of cookies:

Essential Cookies

These cookies are fundamental to the proper functioning of our website and cannot be turned off. They are typically activated only in response to actions you perform, such as setting your privacy preferences, logging into your account, or filling out forms. While you can configure your browser to block or alert you about these cookies, doing so may cause certain features of the website to become unavailable.

Performance and Analytics Cookies

These cookies enable us to track visitor traffic and analyze how users browse and navigate our site. They help us identify which pages receive the most and least engagement, as well as how visitors move from one page to another. All data collected through these cookies is aggregated and does not identify individual users.

Functional Cookies

These cookies allow our website to provide enhanced functionality and personalized experiences. They may be placed by us or by third-party service providers whose tools have been integrated into our web pages.

Targeting and Advertising Cookies

These cookies may be placed on our site by our advertising partners. These companies may use them to develop a profile of your browsing interests and deliver relevant advertisements on other websites. These cookies do not directly store personal data but rely on uniquely identifying your browser and internet-connected device.

Managing Your Cookie Preferences

Most web browsers provide tools to manage cookies through their settings. For detailed information about cookies — including how to view, manage, and delete them — visit All About Cookies or Your Online Choices.

You can also use the following opt-out tools to manage advertising-related cookies:

• Google Ads Settings
• Facebook Ad Preferences

Please note that restricting cookies may limit your ability to access certain areas or features of our Services.

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California Consumer Privacy Act (CCPA) — Notice at Collection

This section is specifically applicable to California residents and supplements the information provided throughout the remainder of this Privacy Policy.

Categories of Personal Data Collected

Within the past 12 months, we have collected the following categories of personal data:

• Identifiers: Name, email address, phone number, IP address
• California Customer Records: Name, mailing address, phone number, credit or debit card number
• Commercial Information: Transaction history, products purchased, considered, or viewed
• Internet or Electronic Network Activity: Browsing history, website interaction data
• Geolocation Data: Approximate geographic location
• Electronic, Visual, or Similar Information: Images submitted by customers (such as review photos or support attachments)

How We Use and Share Your Data

We use and disclose personal data collected from California residents for the business purposes described throughout this Privacy Policy. We do not "sell" personal data in the conventional sense. However, similar to many online businesses, we use services that may be classified as "sharing" under the CCPA, including third-party advertising and analytics cookies. You may opt out of these uses as described in the "Your Privacy Rights and Choices" section below.

Your California Privacy Rights

As a California resident, you are entitled to the following rights under the CCPA:

• Right to Know: You may request disclosure of the personal data we collect, use, disclose, or share regarding you
• Right to Delete: You may request that we delete personal data we have collected from you, subject to certain legal exceptions
• Right to Correct: You may request that we correct inaccurate personal data we maintain about you
• Right to Opt-Out of Sale or Sharing: You may instruct us to stop selling or sharing your personal data with third parties
• Right to Non-Discrimination: We will never treat you differently or penalize you for exercising any of your privacy rights

How to Submit a Request

To exercise any of your California privacy rights, please contact us using one of the following methods:

• 📧 Email: info@danagoldandjewelry.com
• 📞 Phone: 708-901-2345

Response Timeline

We will respond to all verified consumer requests within 45 calendar days. If additional time is needed, we will notify you of the extension and provide a revised timeline.

Financial Incentives

We do not offer financial incentives, differential pricing, or varied service levels in exchange for the retention or deletion of any consumer's personal data.

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Our Relationship with Shopify

Our Services are powered by Shopify, which collects and processes personal data related to your access to and use of our platform. This data processing is carried out to deliver and continuously improve the Services for your benefit. Information you submit through our website may be transmitted to, shared with, or stored by Shopify and its third-party partners located in countries outside of your country of residence, all for the purpose of delivering and enhancing the Services. For more information about how Shopify handles your personal data and the rights available to you, please review the Shopify Consumer Privacy Policy. Depending on your jurisdiction, you may be able to exercise certain personal data rights through the Shopify Privacy Portal.

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Third-Party Websites and External Links

Our Services may contain links to websites, applications, or digital platforms operated by third parties. If you choose to visit these external sites, we encourage you to carefully review their respective privacy policies, security practices, terms of use, and conditions of service. We do not assume responsibility for the privacy practices, data handling procedures, security measures, or content accuracy of any third-party websites or platforms. The presence of links to third-party sites on our platform does not constitute an endorsement of those sites, their content, owners, or operators unless explicitly stated within our Services.

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Information About Children

Our Services are intended for use by adults and are not directed at children. We do not knowingly collect personal data from individuals who are under the legal age of majority in their jurisdiction. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us immediately using the details provided below, and we will take prompt steps to delete that information. As of the date of the most recent update to this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal data of any individual under the age of 16.

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How We Protect and Retain Your Information

We employ a range of robust administrative, technical, and physical security measures to protect your personal data. However, please understand that no system, network, or method of electronic storage is completely secure or immune to risk. We cannot guarantee absolute security. Additionally, any information transmitted to or from our Services may be vulnerable to interception during transit. We recommend using secure, encrypted communication channels when sharing sensitive or confidential information with us.

The length of time we retain your personal data depends on several factors, including whether the information is necessary to maintain your account, deliver our Services, comply with legal and regulatory obligations, resolve disputes, or enforce applicable agreements and policies.

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Your Privacy Rights and Available Choices

Depending on your geographic location, you may be entitled to some or all of the following rights regarding your personal data. Please note that these rights are not absolute, may apply only under certain circumstances, and in some cases we may be legally permitted to decline your request.

• Right to Access or Know: You may have the right to request information about the personal data we hold about you
• Right to Deletion: You may have the right to request that we erase personal data we maintain about you
• Right to Correction: You may have the right to request that we amend inaccurate or incomplete personal data in our records
• Right to Data Portability: You may have the right to receive a copy of the personal data we hold about you and, in certain cases, to request that we transfer it directly to another designated service provider
• Right to Opt Out of Sale or Targeted Advertising: You may have the right to opt out of the "sale" or "sharing" of your personal data, or to decline targeted advertising. You may exercise this right by clicking here
• Managing Communication Preferences: We may periodically send you promotional emails. You can unsubscribe from these marketing communications at any time by using the opt-out link included in every promotional email. Please note that even if you opt out of marketing messages, we may still send transactional or non-promotional emails related to your account, recent orders, or other essential communications

If you visit our website with the Global Privacy Control (GPC) opt-out preference signal active in your browser, we will automatically honor it as a valid opt-out request for that specific device and browser. To learn more about Global Privacy Control, visit globalprivacycontrol.org. Beyond GPC, we do not currently recognize or respond to other "Do Not Track" browser signals.

You may exercise any of the rights described above by contacting us using the information provided at the bottom of this page. For additional information about how Shopify processes your personal data, visit privacy.shopify.com.

We will never discriminate against you for exercising any of your privacy rights. We may need to verify your identity before processing certain requests. In accordance with applicable law, you may also designate an authorized agent to submit requests on your behalf.

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Filing a Complaint

If you have any concerns about how we handle your personal data, please contact us using the information provided below. Depending on your jurisdiction, you may have the right to appeal our response or to file a formal complaint with your local data protection authority or regulatory body.

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International Data Transfers

Please be aware that we may transfer, store, and process your personal data in countries outside of your country of residence. When transferring personal data from the European Economic Area (EEA) or the United Kingdom (UK), we rely on recognized transfer mechanisms — such as the European Commission's Standard Contractual Clauses (SCCs) or equivalent agreements issued by the relevant UK authority — unless the destination country has been officially deemed to provide an adequate level of data protection under applicable law.

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Updates to This Privacy Policy

We reserve the right to revise this Privacy Policy at any time to reflect changes in our data collection practices, business operations, legal obligations, or regulatory requirements. Any updated version of this Privacy Policy will be published on this website, and the "Last Updated" date displayed at the top of this page will be revised accordingly. Where required by applicable law, we will provide additional notice of material changes.

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Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to reach out to our team.

We strive to respond to all inquiries within 1–2 business days. Thank you for your patience and for trusting Dana Gold and Jewelry with your personal information.